Your header tags are important. You are displaying a new section of text and using your keyword in your header tag. This tells the search engines that your keyword is important and the next section of text is about your keyword. This is a quick SEO tip but it is very powerful.

Many SEO strategies have been developed nowadays, but there is one all professionals seem to agree on: using a key word. It is important to know what word or word phrase someone might type in the search engine. Sometimes a single word is not enough, while too many might be too much. Furthermore many SEO specialists make the mistake of using it too many times, the text becoming too stuffed. A successful optimization doesn't mean only selecting the right keyword or keywords. Where it is placed and used is also extremely important. So it is not the quantity that is relevant here, but the quality of the key words or phrases and how they are used.

Footer linking: Again, the search engines caught onto this one and ignore it. It looks too much like spam. Google and Pinterest Yahoo have devauled footer links altogether. Footer links can also devalue some of the quality, relevant links that you have on your site.

If a local business owner spent ten hours a week or so trying to stay on top of the local SEO news, he or she might be able to stay on page one of organic listings and Google Places. But that would assume that they are spending even more time or money actually implementing the strategies they learn about.

So EVEN IF you do get to the top, it will just make your competition try that much harder to knock you back down a peg or two. So you end up in a vicious cycle where you and your direct (and indirect) competitors are jockeying back and forth for first position. Whoever spends the most time (spelled M-O-N-E-Y) on SEO wins. At least for a time, just so long as no one else spends a little more than they do. So even if you get to the top, you can bet, you won't stay there for long.

Free SEO tips can also be found in freelancers' sites or online discussion boards. These tips are given by SEO experts to new writers. Learning the fundamentals of search engine optimization is one thing. If you use these tips to your advantage, you can lead the pack in SEO marketing. SEO is not just about optimizing keywords, it is also about beating your competition. Impressing your readers with engaging contents will make them aware of the website even more.

Do not overlook the search engine guidelines. It is amazing how many people ignore the guidelines put out there, for free, by the folks at the major search engines. These guides tell you what to do or not do for your page to be ranked by their engine. Don't ignore this free advice!